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Content blocks

Open Content Blocks. Use library search and filters to find a block, then open it in the editor. Blocks display content or start predefined actions inside the conversation.

The content blocks manager

Type When to use it
Custom Block / HTML Buttons, banners, images and custom content.
Shortcode Content supplied by compatible WordPress shortcodes.
Guided Flow Question sequences that collect answers.

Prebuilt structures help create linked text, clickable images, lead forms, videos and chatbot-switch buttons. HTML is filtered: scripts and disallowed content may be removed. Test third-party shortcodes in the actual chat.

A block can be triggered by keywords, an AI-detected intent, a PHP regular expression or message count. Regex is an advanced feature; for example, /quote|offer/i matches either word regardless of case.

Set priority (lower numbers are evaluated first), optional once-per-session display, and a delay in milliseconds. Save before testing in chat. The visual preview checks appearance; it does not replace testing triggers, forms or integrations.